[Sigia-l] Junk science or just lazy?

[Ziya Oz]

Troy Winfrey:

> I suspect that most UX folks are not really the ones trying to get this
> research, since as I understand it the overwhelming majority of people in this
> tiny field are more functional or operational than strategic.

Forrester: "Many UX practitioners just aren't tuned into analyst research."

Thank God for that!

These "analysts" are the infohos who gave us the dotbomb. These are the same
charlatans who predicted "$XXXX billion business by 20XX" on a daily basis.
These snake oil peddlers are the very people who for years couldn't even
grasp the business model of the company that best represents the UX-guided
approach to business, AAPL. These apparatchiks the vast majority of whom
likely never played a designer on TV once in their lives find it so easy to
pontificate on UX matters, giving counsel to others who couldn't locate a
single bone of UX sensibility in their bodies.

Forrester: "As any good UX practitioner would do, we try to understand our
audience and then provide the content that is going to best meet their
needs."

These are the practitioners who advised the IT industry for two decades into
shortsighted expediency, boneheaded risk aversion, intellectual constipation
and ultimate irrelevance.

Forrester: "I think your list of topics needs to be modified to better match
the UX needs of the typical analyst audience."

Yes, these are the cretins who try to ghettoize design into an
inconsequential cubicle whereas their 'typical audience' of visionary
business vanguard in the big conference room can plot the path to
profitability.

I've been battling this nonsense for 15 years, buy me a drink and I'll tell
you what I *really* think.

--
Ziya

"Every problem comes from a solution."