[Sigia-l] [IxDA Discuss] User Experience Strategy

[Smith, Lisa]

"As I keep saying there are two kinds of designers: those who accept
strategy handed down to them, which they then execute/implement and
those who try to shape that strategy up the food chain. [Ziya]"

I think most folks I know have the ability to do both. It depends on
which kind the company is paying me to be. Depending on corporate
culture and the nature of the project, I might be able to sell my ideas
up the food chain; in other situations, someone more familiar with the
business strategy and inner workings of the project may have already
figured out what is required. In that case, my job is just to smile and
say "If that's what you want, that's what you'll get". Of course, to
allay my conscience, especially if I disagree with the course the
project is taking, I do usually try to at least voice my ideas or
provide "best practice" information.


Lisa Smith
Director, Taxonomy

Business.com - Business Begins Here(r) 
310-586-4198 office 
310-586-4054 fax 
lsmith at business.com
www.business.com 
  
Business.com is the leading business search engine and pay-per-click
advertising network serving more than 30 million unique business users
and thousands of advertisers every month. 

Latest News - Business.com named to BtoB Magazine Media Power 50 for
second consecutive year. Click here to read more.