[Sigia-l] Evaluating the evaluators

[Skot Nelson]

On Sep-4-2006, at 12:46 , Peter Jones wrote:

> its not a waste of money if the company hiring you finds out
> they need this check on the foxes after they have already gone too  
> far and
> they need a way to manage the design firm. This happened a LOT in  
> the late
> 90's, and early Oh-Oh's


Funny. I'm trying to read through the lines here and I *think* that  
what this is getting at is:

'It's not a waste of money if you didn't do your due diligence first.'

This did happen a lot in the late 80s, and it continues to happen  
today. I'm astonished when I see presidents of successful -- but  
small -- behaving in irrational ways on "interactive" or "marketing"  
projects more generally.

I'm equally astonished that 10 years into the mainstream  
establishment of the medium, companies still think "Hire a web  
designer and build a web site" constitutes a viable project plan. And  
yet...they do.

Doing due diligence up front is a wonderful way -- as I think Jared's  
point was -- of not wasting money afterwards checking work that's  
already been done.
--
Skot Nelson
skot (at) penguinstorm (dot) com
http://www.penguinstorm.com/

skype. skot.nelson

	"In aything at all, perfection is finally attained not when
	 there is no longer anything to add, but when there
	 is no longer anything to take away."
	-- Antonine de Saint-Exupéry, Wind, Sand and Stars