[Sigia-l] Good News, part deux

[Ziya Oz]

In an interesting article describing the reinvention of Kodak's business by
the new CEO Antonio Perez, BusinessWeek touches on a series of issues
regarding innovation, (re)design, ROI, etc., and (a recurring theme on this
list) getting stakeholders involved:

"Perez believes that in any organization, one-third of the staff will
readily support a change, one-third can be convinced, and one-third will be
unwilling to make the shift. He calls it The Rule of the Thirds. To help him
win over a clear majority, he assembled a group of people who were skeptical
by nature and assigned them to a committee he called the R Group. ("R" stood
for rebels.) He asked them to make suggestions on how the company could be
improved. Those discussions contributed to the strategy of coming up with
new digital services and new ways of commercializing existing technology.
Also, once these people felt like they were part of the conversation for
change, they spread the word throughout the organization that Perez was a
good leader. And, because they had credibility, their opinions influenced
many others."

Mistakes Made On The Road To Innovation
<http://www.businessweek.com/magazine/content/06_48/b4011421.htm>

There's also this absolutely astounding figure, if you believe it:

"A March survey commissioned by IBM showed that 65% of the world's top CEOs
plan on radically changing their companies in the next two years."

I guess there'll be a lot of need for designers who grok design as business
strategy.

----
Ziya

Usability >  Simplify the Solution
Design >  Simplify the Problem