[Sigia-l] A different kind of shopping experience

[Ziya Oz]

Leisa Reichelt:

> - I want a pair of red boots.

I'm trying not to be too anal retentive about this but, the question for me
is would you ever say: "I want red." And *then* chose boots, skirts, car,
jewelry, etc., that happen to be red. Color not as a qualifier of an object
of desire, but as the focus of a purchase. So if it's a Tuesday, would Leisa
buy red? Red of anything?

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Ziya

Usability >  Simplify the Solution
Design >  Simplify the Problem