[Sigia-l] search logs - relevance of penultimate referrers?
Jonathan Baker-bates
Jonathan.Baker-bates at framfab.com
Tue Mar 28 03:42:45 EST 2006
> -----Original Message-----
> From: sigia-l-bounces at asis.org
> [mailto:sigia-l-bounces at asis.org] On Behalf Of Listera
> Sent: 28 March 2006 04:14
> To: SIGIA-L
> Subject: Re: [Sigia-l] search logs - relevance of penultimate
> referrers?
>
> Jared M. Spool:
>
> > When they turn to Search, our research has shown the queries they
> > enter are the trigger words they were seeking. In essence, they are
> > using Search to create their own links because the links on
> the page failed them.
>
> If in fact they do that and they succeed, is that so wrong?
>
I was going to pick up on this - the utility of the log analysis is not
where search terms are matched, but when they are *not* matched. If 50
users a day are searching for "bananas" when you have none, then it's
time to contact your suppliers.
Jonathan
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