[Sigia-l] E-commerce Opt-in Marcom Functions

[Listera]

Polansky, Adam:

> Opt-in controls used on e-commerce sites

> one of those evil uses of the Internet

Well, if it's opt-in it can't be all that evil. It might even be useful, as
long as what's offered has value.

> how to improve take-rate
 
You know the answer to that one: pre-check the checkboxes and/or offer the
opt-in before, not after, the transaction is completed.

----
Ziya

Design is doing for a dime what anyone can do for a dollar.