[Sigia-l] The Time magazine person of the year is YOU

[Ziya Oz]

Lisa Colvin:

> Or streamed video can go  the way of movies and now TV shows where they just
> have targeted product placement into the "content" of the media object itself.

BTW, here's another perspective on streaming video advertising, from Adweek:

Agency execs said 30-second pre-roll spots, which play before video content,
now cost from $25 to as much as $40 per 1,000 plays. That's a 25 percent
increase in the past year, making it rival the cost to run the same spot on
many network programs, media execs say. And inventory on some high-traffic
video destinations is sometimes unavailable, according to buyers.

<http://tinyurl.com/v3dot>

Ziya
Nullius in Verba