[Sigia-l] Information Architecture 3.0

[Olly Wright]

"...we would do well to remember that we have far more in common than  
our semantics may suggest. In fact, our clients can’t tell us apart."

Amen to that.

Perhaps if we better heeded our own advice we'd practice user-centred  
design here also? After all, if our clients can't figure out what all  
our various job titles mean, why do we even need them? Not very user  
friendly...

Yesterday was a dark day for me. Through the addition of business  
analysis and content strategy to my team, I have re-labelled  
Experience Architect. This is rather upsetting given most of my  
clients have only recently figured out what Information Architect  
means. Now they get to be confused all over again. Great for the  
business card printing industry at least.

Olly Wright
<insert job title here>
Media Catalyst - Amsterdam




On ThursdayNov 30, at 1:53 PM, Peter Morville wrote:

> In response to recent attacks, I've captured some thoughts about  
> the future
> of IA as a role, discipline, and community:
>
> http://semanticstudios.com/publications/semantics/000149.php
>
> Cheers!
>
>
> Peter Morville
> President, Semantic Studios
> http://semanticstudios.com/
> http://findability.org/
>
>
>
>
> ------------
> When replying, please *trim your post* as much as possible.
> *Plain text, please; NO Attachments
>
> Searchable Archive at http://www.info-arch.org/lists/sigia-l/
>
> Most presentations/papers and posters have been loaded to the IA  
> Summit 06 website:
>
> http://iasummit.org/2006/conferencedescrip.htm
> http://iasummit.org/2006/posters.htm
>
>
>
> ________________________________________
> Sigia-l mailing list -- post to: Sigia-l at asis.org
> Changes to subscription: http://mail.asis.org/mailman/listinfo/sigia-l
>
> -- 
> This message has been scanned for viruses and
> dangerous content by MailScanner, and is
> believed to be clean.
>