[Sigia-l] Does interface design matter?
Trenouth, John
John.Trenouth at cardinal.com
Thu Oct 6 13:25:36 EDT 2005
Perhaps not. Look at MySpace, CraigsList. Of course some would say
that while CraigsList is pretty low on aesthetic quality, that same
no-nonsense design helps users achieve their goals more easily. So in
that sense the ui still matters very much. I guess the answer depends
on what aspect of the ui design you're talking about. Aesthetics? Ease
of use? Ease of learning? Etc.
Yahoo's new email is basically Oddpost with a new bubbly skin--they
bought oddpost a while back. The original Oddpost ui was pure elegance.
It had virtually all the functionality of a desktop email application,
in a simple elegant muted grey ui. And it supported both POP and IMAP
in case you really still wanted to use your installed email client.
Unfortunately not many people know this. I think at the time Yahoo
bought them they only have a few thousand users paying $30 a year for
their service.
It looks like this may be yet another case of a superior product failing
in the marketplace. Perhaps a product's success is due more to
marketing and promotion than to design and quality. The triumph of
mediocrity--I'm not sure I like that very much.
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