[Sigia-l] Emetrics Summit 2005?

[Antonella Pastore]

My question is about how to leverage the quantitative data that can be
derived from traffic log analysis to evaluate human activity on a Web site
that is not based on e-commerce-like transactions.

In our specific case, the goals are to identify the core target groups
within the overall number of visitors and monitor their behaviour on the
Web site. Typical questions would be: what information (e.g. sub-site,
documents, pages, content) is used by whom? how often do they come back?
how much time do they spend there?

However, the key question is, how do we evaluate these quantitative
measures? how can we tell if a certain number of page views or a visit
duration is good or bad? That's when you want to refer to literature to
have guidance in analysis and evaluation. Or you do everything yourself
from scratch (or you write to SIGIA).

What we want to do is not a useful prerequisite to understanding my
question, however: any concise summary of our plans would result in a
spotty scenario.

I am more interested in learning what kind of questions other people have
asked themselves when considering how to measure the success of a Web site
that is not based on transactions. Most literature on traffic metrics
focusses on e-commerce and assumes that there is a "funnel", a critical
point where the user takes a specific action resulting in something
measurable (e.g. subscription, email, purchase, etc.).

When nothing like this is there, how do you measure how your Web site is
doing?

Traffic analysis is only one tool to draw the big picture, but still, how
do you leverage traffic analysis to get to an answer?

Hope it's clearer now

Antonella

> Antonella Pastore:
>
>> I'd like to know if any of you has adopted any original approach to
>> identify
>> metrics for use of information in a situation where no formal
>> transaction
>> takes place.
>
> Depends on what you mean by "metrics for use of information".
>
> Ziya
> Nullius in Verba
>
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