[Sigia-l] Images in HTML newsletters

[fiona bradley]

I still prefer to use plain-text only in emails. I like the fact that
email is a medium that is generally text-only, it gives me a break
from colours and images elsewhere online, and forces you to
communicate efficiently within the constraints of ASCII.

More often than not, HTML email still fails to work correctly for me,
or is applied in a completely unnecessary way to most emails. The only
full-HTML newsletter I receive is the Lufthansa newsletter, and while
it is quick to load I would not want to receive more email in that
format. That's what a company's site is for.

cheers,
Fiona

On 6/2/05, Skot Nelson <skot at penguinstorm.com> wrote:
> 
> On Jun 1.2005, at 13:12, Listera wrote:
> 
> > What problems are not solved by offering ASCII and HTML versions?
> >
> message size, amongst others. HTML messages can be bloated, and I
> find HTML messages that bundle their images particularly heinous on
> this front.
> 
> Having said that, I use HTML mail more so now than ever before.
> Generally speaking, people seem more receptive to it - the spread of
> high bandwidth connections is, I'm sure a component of it.
> 
> My rationale for using them is primarily response rates: ample
> research has been done to indicate that response rates are higher,
> and if the goal is to maximize the value of a marketing message, HTML
> accomplishes that much better than plain text.
> 
> So the appropriateness of HTML mail depends, in large part and in my
> view, on the intent of the message (as well as, of course, the
> audience - don't send HTML mail to anybody using First Class...it
> doesn't render it at all.)
> --
> Skot Nelson
> skot at penguinstorm.com
> 
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