[Sigia-l] People as scanners, browsers, scowsers and searchers [eye tracking]

[tessa]

We use Eyetools. The folks there test our work, meet with us to discuss the
results and send us 2 kinds of heat maps and "eye-line" drawings. It is nice
for the price. There is also more in-depth analyses you can tack on, too. We
keep it basic. They are great people to work with, with usability as their
main concern.

eyetools.com
Greg Edwards is our contact.

Tess

on 07.05.2005 4:38 PM, FelcanSmith, Mark at mfelc at allstate.com wrote:

>> From: Ted Han
>> 
>> More generally, is the use of eye-tracking equipment ever employed
>> when trying to get user feedback, or do people tend to just sit over
>> the users' shoulders?
>> 
>> -T
> 
> It is gaining popularity in some situations. I know of a few
> companies/consultancies that are using the Tobii eye-tracking hardware as part
> of their usability toolkits. http://www.tobii.com/
> 
> I just returned from UPA in Montreal and heard from these two companies about
> their use of the Tobii equipment in their studies:
> 
> - User Centric http://www.usercentric.com/UC/prodserv.asp?menu=0&sub=6
> - Cesart http://www.cesart.com/flash/
> 
> 
> Here's a blog dedicated to it, with some heat maps to show user tracking:
> http://blog.eyetools.net/
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