[Sigia-l] NYC UPA meeting 1/26: The Ultimate Online Shopping Experience

[Ilise Benun (201) 653-0783]

Please join the NYC UPA on Wed. Jan 26 for:

Creating the Ultimate Online Shopping Experience:
User Behavior and Purchase Decisions in E-Commerce
With Kevin Kearney, Avenue A/Razorfish

Retailers that understand user behavior and purchasing decisions will
dominate in this next-generation, profitable, online channel.  Avenue
A/Razorfish usability expert Kevin Kearney will guide your members through
the latest techniques in delivering superior online shopping experiences. 
He'll
discuss user persona creation, usability test data, guided navigation
examples, scenario-based modeling, and clickstream analysis. A particular
focus will be paid to case study examples from top retailers like Ann Taylor
and JCPenney, to give audience members tangible tips on maximizing usability
to help win the retail wars.

Details:
When: Wednesday, Jan. 26, 2005
Registration: 6:00pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Location: Federation of Protestant Welfare Agencies, 281 Park Avenue South
(at 22nd Street).
Cost: $10 for NYC-UPA members, $20 for non-members, $5 for full-time
students (payable at the door; add $5 for walk-ins)

Please RSVP to rsvp at nycupa.org
More info here: http://www.nycupa.org/events.html
Questions: (201) 653-0783

Presenter: Kevin Kearney, Senior Information Architect at Avenue
A/Razorfish, has over four years of experience developing user interfaces
for clients in a variety of industries, including Ann Taylor, Ford.com and
intranets and extranet solutions for Verizon, Sensient and GE and Ford Motor
Company.