[Sigia-l] Personas vs. Audience Analysis

[Lada Gorlenko]

>> Too much feeling muddles thinking, and as long as we are in the
>> business of creating viable solutions, thinking is  more important
>> than feeling. 

DS> Design solutions without emotional component are pretty lifeless.

Last time I checked, "too much of something"  meant that something was
still there and in in sufficient quantity, too. "X is more important
than Y" means that Y is still considered somewhat important. "X comes
first and Y comes second" means that Y gets silver medal, and there
may be millions of others who scored worse than Y :-)

Lada