[Sigia-l] RE: Search and "special" keywords

[O'Neill, Todd]

Thanks Austin!

I forgot to mention. The bottom line here is that marketing wants to be
able to tie a target page to the publication of the "special keyword" in
a printed marketing piece. Basically they want to track the
cross-channel conversion.

I'm not getting how a "Best Bets" implementation would get me to the
desired result. Maybe more elaboration on my part is needed.

Our "special keywords" are not really words, they are word constructs
that do not appear in nature -- or our search collection. Like
"homerefi" or "lowrates". Since they are unique, and they are only
assigned as subject keyword data to one page, we can return one result
always -- if the "special keyword" is entered correctly. Enter "home
refi" and all bets are off. Yes, a kludge, but waaay better than the
current alphanumeric code we ask our customers to enter now for the same
purpose.

Thanks!


Todd O'Neill     Web Producer     USAA Customer Experience 
210-913-8312     todd.oneill at usaa.com
These opinions mine not those of USAA.
"The purpose of business is to create and keep a customer." Peter
Drucker


-----Original Message-----
From: Austin Govella [mailto:austin at desiremedia.com] 
Sent: Tuesday, October 12, 2004 3:28 PM
To: O'Neill, Todd
Subject: Re: [Sigia-l] RE: Search and "special" keywords


O'Neill, Todd wrote:
> We have been asked to provide some functionality that would allow 
> something like AOL Keywords for our extranet.
> 
> Essentially a visitor would enter a "keyword" (a term or phrase that 
> is related to only one target URL) and get either one result or be 
> navigated to the target page. We've worked up a kluge but are seeking 
> something with more sophistication or finesse.

This is analogous to "Best bets" implementations.

Typically with best bets, a search query triggers a list of most likely 
results (as determined by a human) above the actual results for that
query.

In your case, instead of triggering the display of best bets, your 
keyword would trigger the redirect to the actual page.

--
Austin