[Sigia-l] long copy vs short copy

[Boniface Lau]

> From: Eric Scheid
>  
> For any given piece of copy, there are three choices available:
> 
> a) make it shorter,
> b) make it longer,
> c) keep it the same length
> 
> The prevailing 'wisdom' has been to choose (a). The report from
> marketingexperiments.com [1] suggests (b).

Better yet, use the requirements to decide what, if anything, should
be done about the copy length.


Boniface