[Sigia-l] IA for non-web based projects

[Listera]

"Peter Merholz" wrote:

> I've never heard of a user-centered media process, where themes, concepts,
> scripts, storyboards, etc., are somehow "tested" on users.

The notion that unless something is "tested" on users it cannot be
"user-centered" is fundamentally wrong.

So is the notion that the film and TV industries, for example, haven't been
testing products before, during and after production for decades, whether
it's a TV commercial tested for multiple markets, direct marketing material
for multiple demographics or a Hollywood film for different endings via
focus groups.

For years here and elsewhere, I have been fighting against the crazy notion
that IA started with a book a few years ago or that it's web-bound or that
it's digital-only.

There's Design and then there's Development. All the rest of the alphabet
soup of the month and minutely-carved titles proliferation may sell books
but, fortunately, doesn't change the fundamental nature of Design...in any
profession.

----
Ziya

Design is the art of gradually applying constraints
until only one solution remains.