[Sigia-l] NYC-CHI presents 'Latest Research on Human Behavior on the Web', Wed. June 23

[Wendy Cown]

This should be a great event.  Hope those in the NYC area can attend.  Come
by and say hi if you do.  We wear nametags, which makes it easier.

Best,
Wendy


NYC-CHI is proud to present Dr. Susan Weinschenk from Human Factors 
International:
 
'Latest Research on Human Behavior on the Web',  (~ 1 hr)
at the Remote Lounge, 327 Bowery between 2nd and 3rd Streets in NYC
Wed. June 23
6:30-8:30pm - program begins at 7pm.
Free! No RSVP necessary!
-------------------------------------
 

Latest Research on Human Behavior on the Web
With Dr. Susan Weinschenk

In this session Dr. Susan Weinschenk, Chief of Technical Staff at 
Human Factors International (http://www.humanfactors.com), will 
present excerpts from HFI's 3-day class: "Putting Research
into 
Practice". The presentation will deliver a sneak peak at the most
up-
to-date research on human behavior as it relates to the web and 
eBusiness design. Susan will report on the most current research 
studies that answer these specific questions:

Q.  What types of products are people shopping for using the 
internet?
Q.  How long are internet users willing to wait?
Q.  When is a web ad effective?
Q.  What is the most lucrative target group for online ads?
Q.  How do internet users determine if a web site is trustworthy?
Q.  Does mood affect online shopping behavior?
Q.  Can personality traits affect the likelihood of making a 
purchase online?
Q.  What predicts user satisfaction with your e-commerce site?
Q.  What makes a user more likely to make a purchase on a consumer 
website: content, design, security or privacy?
Q.  How does browsing behavior change with repeat visits?
Q.  How does search behavior evolve over time?
 
Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors 
International. She has been an industry leader in the field of 
usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. 
in Psychology from Pennsylvania State University, with three books 
on usability published by John Wiley and Sons.


-------------------------------
Many thanks to Dr. Weinschenk and the Remote Lounge.
 
Your officers,
Maria Moratis, Chair
Fleur Levitz, Vice Chair
Bill Caemmerer, Information Chair
Wendy Cown, Secretary
Scott Weiss, Past Chair
 

-------------------------
Remote Lounge
327 Bowery between 2nd and 3rd Streets
 
Nearby Subway stops:
- the 6 at Bleecker
- the F at Broadway-Lafayette or 2nd Avenue (the V does not run on
weekends)
- the N or R to 8th Street or to Prince Street
Note - the B, D, and Q lines no longer stop at Broadway/Lafeyette.
 

Yahoo! Groups Links

<*> To visit your group on the web, go to:
     http://groups.yahoo.com/group/nycchi/


-- 
Wendy Cown
wcown at cloud9.net
917-204-0956