[Sigia-l] Commercial Impact of a Bad User Interface?

[Robert Cornejo]

A couple years back the NY Times wrote about IBM's
site redesign and the resulting 400% increase in
sales.  (Nielsen also cites the article and there
should be more info on his useit site).

http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html

You should be able to tell the client that reversing
the viewpoint shows the unusable site design cost IBM
400% in sales.  

- R



Jonathan Baker-Bates <Jonathan.Baker-Bates at oyster.com>
wrote:
It's late on a tiring Friday afternoon here in London
and I've been
wrestling with a client to get them to understand that
doing some proper
user testing is really worth the effort.

And I had a thought. Are there any examples of
significant businesses
that have (or might have) gone to the wall due to a
user interface being
badly designed?

I can't immediately think of any. But that may be
because I'm tired.

Can anyone think of a good example? This is for no
better reason than I
can say "Look at what happened to XYZ Corp. - the UI
for their product
stank and they crashed and *burned* because of it!

Jonathan



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