[Sigia-l] IA & Mental Models

[Listera]

> Requirements: Visio, white lab coat, neural scanner... :-)

Then again maybe not:

Commercial Alert and prominent psychology experts sent a letter today to
Emory University President James Wagner, requesting that Emory stop
conducting neuromarketing experiments. These medical experiments on human
subjects are unethical because they will likely be used to promote disease
and human suffering.
[...]
Neuromarketing is a controversial new field of marketing which uses
functional Magnetic Resonance Imaging (fMRI) ­ a medical technology -- not
to heal, but to sell products. A BrightHouse Institute for Thought Sciences
news release issued June 22, 2002 explains that it uses fMRI ³to identify
patterns of brain activity that reveal how a consumer is actually evaluating
a product, object or advertisement. Thought Sciences marketing analysts use
this information to more accurately measure consumer preference, and then
apply this knowledge to help marketers better create products and services
and to design more effective marketing campaigns.²
[...]
The BrightHouse website boasts of having the ³most-advanced neuroscientific
research capabilities and understanding of how the brain thinks, feels and
motivates behavior.² This knowledge of the brain enables corporations to
³establish the foundation for loyal, long-lasting consumer relationships,²
the website says. Loyalty through brain mapping, in other words.
[...]
Emory¹s quest for a ³buy button² in the human skull is an egregious
violation of the very reason that a university exists.

<http://www.actionscript.com/archives/00000602.html>

You just can't make this stuff up.

----
Ziya

If it works, it's obsolete.