[Sigia-l] research on surveys

[Dave Collins]

Our client wants to place a survey at the end of customers' transactions
(we design ATM software).

This is not a web-based survey, so design is highly limited (basically,
max 4 prefab options), which is already one strike against it.

Can anyone provide wisdom and/or point me at some design principles for
surveys? I've identified things like: conditionally applicable
questions, biased demographics, biased answer options,
emotional/qualitative questions, closed-ended questions/answers,
facility for further communication, how sponsors interpret data,
inappropriate placement for survey (during a 'Fast' transaction?),
length of survey.


Thanks.

Dave