[Sigia-l] Internationalization

[Derek R]

..| Purple is bad luck in many parts of the world


Purple isn't bad luck. It is just a strong emotional color which evokes
numerous/ambiguous meanings (ie. it is not as simple as clear blue or
distinct as black/white). It seems short-sighted to say any color should
be avoided without knowing the context of use. There is no such thing as
a universal 'bad luck' color.

The ethnomethodologist in me suspects somebody somewhere needed a
'category' of avoidance for some reductionist/executive color summary
and purple got stuck with a raw deal -- just to fulfill some good/bad
dichotomy.

The color purple doesn't seem to bother or detract from these
international brands:

http://cadbury.com (food)
http://milka.de (food)
http://crownroyal.com/ (food)
http://adobe.com/products/pagemaker/ (computer)
http://fedex.com/us/ (shipping)
http://3m.com/market/industrial/purple/ (industrial)


Derek Rogerson
http://derekrogerson.com/