[Sigia-l] "Does Good Design Equal Dollars and Sense?"

[Listera]

"Boniface Lau" wrote:

> But correlation is not causality. The data has NOT shown that good
> design "boosts" a firm's financial performance.

I'm not endorsing the study, as most such grandiose conclusions are fairly
meaningless to me personally and I'm painfully aware of the fact that most
people couldn't careless about good design. However, if this study can help
someone convince a boss that good design is not a waste of time and money,
I'm all for it.

----
Ziya

Generalizations are always inaccurate.