[Sigia-l] Web personalization: 99% bad

[David Heller]

 Thank the lord someone finally said this!

I HATE personalization. It NEVER works the way I need it to. Just give me a
site that I can use and I'll do the work thank you very much.

-- dave


-----Original Message-----
From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org] On Behalf Of
Listera
Sent: Wednesday, October 15, 2003 3:26 PM
To: Sigia-l
Subject: [Sigia-l] Web personalization: 99% bad

The Jupiter Research report, "Beyond the Personalization Myth," assails as
expensive and unproductive the practice of Web site personalization, which
tailors pages according to information gathered about particular visitors.

Instead of implementing personalization strategies, the report suggests,
companies should concentrate on the basics, such as making their sites easy
to search and navigate.

Report slams Web personalization | CNET News.com
<http://news.com.com/2100-1038-5090716.html?tag=cd_top>

----
Ziya

Generalizations are always inaccurate.


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