Subject: [Sigia-l] Paco Underhill

[Edward George]

>It makes a science of what is considered pretty mundane stuff and his
keen >eye for detail and small observations is particularly relevant for
>interface designers who know very well small things like button
placement >or language can make or break something.

What I remember of reading the book (a while ago now) was that he
presented so much practical evidence that overturned logic about
advertising and design that I'd been taught and still is taught at
university.

Astounding book, up there with 'tipping point' and 'ubiquity'. 

Ed, Suppose, Nottingham UK.
http://www.suppose.co.uk
http://ed.suppose.co.uk
ed at suppose.co.uk