[Sigia-l] Paco Underhill

[Jeff Lash]

> Is anyone familiar with Paco Underhill ("WHY WE BUY:
> The Science of Shopping")? In the context of ID/IA, that is.

I wrote a review of the book for Boxes and Arrows last year
--> http://tinyurl.com/c7jj

Towards the end I started making some connections, and you can look 
at the comments to see what others had to say about the book in this 
context.

Some other links that may be useful
--> http://www.zenhaiku.com/archives/paco_underhill_and_usability.html
--> http://guuui.com/issues/01_03.asp
--> http://davidcrow.ca/2002/08/31/multichannel_customer_experience.html
--> http://webword.com/weblog/00000745.html

Jeff
--
http://jefflash.com