[Sigia-l] Advertising Models (Was flash banners etc...]

[Boniface Lau]

> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org]On
> Behalf Of John O'Donovan
>  
[...]
> This argument spins around a lot but you may as well say "I would
> like you to remove those annoying adverts that break up the columns
> of text in your newspaper".

Exactly!

Way back a long time ago, I did not stop banner ads. And my reasoning
was that "you provide free content and I let you advertise." But when
a publisher went over board by putting ads right in the middle of a
text column to break up my reading, that really irritated me. It was
like the publisher saying, "I am in your face. So what?"

So I installed ad killers. Now I still access content from the very
publisher who publishes in-your-face ads. Of course, none of those ads
reaches me. In effect, that publisher went from charging a huge fee
(in-your-face ads) to now charging nothing (no ad).


[...]
> The "Red" key is sold as the added value rather than intrusive
> advertising. When they see the on screen graphic indicating there is
> interactive content, viewers think "There is maybe something
> interesting here - I'm gonna take a look".

I am not familiar with your version of screen graphic. But if it is
like the one that I had seen, it is a sorry failure. The graphic
seemed to appear randomly in the middle of a screen. It was so
annoying that I turned it off.


Boniface