[Sigia-l] Hmmmm (IA/interaction)
Sean Lawrence
slawrence at lucidvagary.com
Fri Jun 27 09:35:05 EDT 2003
Derek wrote:
> It follows from this that, as humans, consumers desire nothing because
> it is deemed good (i.e. to "create an image of what people should do")
> -- but on the contrary -- consumers deem a thing good *because* they
> endeavor, will, seek, or desire it (i.e. "self-preservation" at work).
I would agree with this statement if by self-preservation you mean something
more inclusive than just pure survival but rather also include the notion of
the self as a fluid, dynamic social entity. In other words in order to
maintain a certain persona, people feel there is utility in buying a certain
brand because it ensures the preservation of their status in their peer
group.
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