[Sigia-l] Findability

[Peter VanDijck]

> Unless what XYZ was searching for was not important, sooner or later
> XYZ will use the advanced search. 

No, that's too simple. 

A user will use an alternative search *strategy* if using search doesn't
work for them. Using an advanced search interface is only one such
search strategies, and not a particularly popular one. Others could be:

- ask a friend
- go to a shop
- delay looking for it
- go to Yahoo.com and browse the categories to find a good site
- look in a book for an answer
- think about alternative products/information that can fill the need
- and so on...

PeterV
http://poorbuthappy.com/ease