[Sigia-l] Are you ready for it?

[James Spahr]

>> I gotta admit, I like the way he's frank about how we are emotionally
>> attached to the Fountainhead-level pompousness of the term
>> "Architect"... and about how this pompousness might, in fact, loosely
>> translate into salary. Other people justify "Information Architect" 
>> with
>> goofy metaphorical contortions about "information spaces" and such, 
>> when
>> really all they want is to be something more intellectually hefty 
>> than a
>> mere "designer".
>
> So has anyone been through the sweet '90s, you know, when Content was 
> King
> and Howard and Dominique would have felt dirty if they had to use a 
> catchy
> business-card title for longer than six months :-)
>
>> PS: Anyone get my "frank" joke, above?
> What joke?

Exactly.
And Chris, come on -- you know there is no 'I' in Ann Rand.

Seriously, how much of the angst about job titles is all about our 
desire to be respected? And respected by whom? Bottom line, provide a 
service that people recognize as as useful and desirable and you should 
be able to call yourself what ever you damn well please. Myself, I'm 
pushing for 'Super Genius' on my new business cards.

Now if that isn't a 90's job title ...

James.