[Sigia-l] On Evangelism, and How it Affects Enterprise

Chris Chandler chrischandler67 at earthlink.net
Thu Sep 26 13:42:00 EDT 2002


Derek,

Someday I hope you'll share the URL of the script you use to
come up with this stuff.

-cc



----- Original Message -----
From: "Derek R" <derek at derekrogerson.com>
To: <sigia-l at asis.org>
Sent: Thursday, September 26, 2002 9:34 AM
Subject: [Sigia-l] On Evangelism, and How it Affects
Enterprise


>
> Evangelism will allow your company to discover and acquire
continuity --
> so that it sees no obstacle and is stimulated to seek the
means to lead
> itself toward enterprise-wide goals.
>
> Much more powerful than a mission-statement, acting like a
> consumer-brand, evangelism is akin to alignment
(direction) --
> antithetical to 'correction' or 'administration.'
>
> Evangelism is a 'measure to safeguard contributions' so
that groups and
> individuals within your enterprise, and with whom your
company does
> business, have the 'right knowledge' to orient and nurture
themselves --
> to remind them that they, and their processes, are genuine
and capable.
>
> Evangelism is about keeping the crosshairs 'safely
on-target' -- or
> making the target 'easy-to-see' and comprehensible -- so
that no effort
> is required to hit your mark.
>
> To 'actively monitor' the status of culture, language, and
communication
> sharing within your enterprise is to provide 'work-flow
insurance'
> (fundamental unity) so that construction and execution of
> enterprise-wide goals are maintained, and remain
obstacle-free.
>
> This 'ethnographic activity,' or direct observation,
minimizes
> dependence on self-reporting and self-definition --
innumerable separate
> things -- instead taking holistic views of the enterprise
to reveal
> emergent over-all direction (holistic-definition
necessitates
> holistic-cultivation).
>
> This evangelical approach provides your company with the
time and
> ability to 'react to itself' in a way which promotes
> 'certainty-of-arrival,' (attention to purpose), without
altering common
> order.
>
> To identity language and communication differences within
your company
> is to remove confusion (fear) and provide congruence
(confidence) so
> that relationships (business) may flourish.
>
>
>
>
> ------------
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>
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>
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