[Sigia-l] NYC-CHI presents Jared Spool - Wed. 9/18 6:30-8:30pm

[Fleur Levitz]

NYC-CHI proudly presents:
An evening with Jared Spool - "Scent of a Web Page:
Getting Them to 
What They Want"

Moderated by Scott Weiss, NYC-CHI Chair and Principal,
Usable 
Products Company

Date: Wed. Sept 18 6:30-8:30pm; 
Networking 6:30-7.
Program starts promptly at 7pm
Location: TechSpace, 41 East 11th Street, 11th floor

**RSVP REQUIRED**: nycchi at usableproducts.com
--------------------
You work hard providing top-notch content on your
site. But will 
users find it? If they don't find it, all that effort
is for nothing. 
What can you do to guarantee users find the content
they've come 
looking for?

In this entertaining and informative presentation,
Jared Spool will 
show the latest research in how designers control
whether users find 
their content or not. He'll show how sites do better
when they prevent
users from needing the search engine. He'll also show
how exposing 
the site hierarchy can increase the success of the
user.

Jared will show you the secrets behind successful
designs from Lands' 
End, the Bureau of Labor and Statistics, and the BBC.
You'll see 
sites where users who say they always use the on-site
search engines 
didn't even notice when Search was missing. And you'll
see how to 
best use lateral links, bread crumbs, and next and
previous. All 
based on up-to-the-minute research on how actually
users navigate 
sites.

--------------------
Jared Spool's bio:
Jared has guided the research agenda and built User
Interface 
Engineering into the largest research organization of
its kind in the 
world. He's been working in the field of usability and
design since 
1978, before the term "usability" was ever associated
with computers. 
He is also the conference chair and keynote speaker at
the twice-
annual User Interface Conference and is on the faculty
of the Tufts 
University Gordon Institute. 

--------------------
**RSVP REQUIRED**: nycchi at usableproducts.com

Space generously provided by TechSpace(techspace.com)
A/V support by Usable Products
Company(usableproducts.com)

Scott Weiss, Chair
Fleur Levitz, Information Chair
Maria Moratis, Vice-Chair
Don Bialer, Program Chair
Shan Chun, Secretary


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