[Sigia-l] unemployed?

[Mir Haynes]

> -----Original Message-----
> From: sigia-l-admin at asis.org [mailto:sigia-l-admin at asis.org] 
> On Behalf Of Peter Vlastelica
> Sent: Wednesday, June 05, 2002 3:13 PM
> To: Ziya Oz; sigia-l
> Subject: RE: [Sigia-l] unemployed?
> 
> 
> Frustrated and Nervous IAs:
> Find a way to prove that IA can be used to promote business 
> objectives, and you'll find yourselves indespensible.

IA, as a core contributor to the positive user experience of web sites
and applications, /can/ be presented as sound business logic to
decision-makers who think in terms of dollars and cents. 

I recently pulled together a white paper on the topic (full of
statistics that demonstrate value-add). It's proven useful for us here
at hesketh.com...I hope that in sharing it here, you might find it
helpful in making persuasive arguments:

	- to your management team
	- in job interviews
	- with clients

http://www.hesketh.com/proof/white_papers/user_experience.pdf

Best,
Mir

--
Mir Haynes | Information Architect
hesketh.com/inc.

v: 919.834.2552 x 17 | f: 919.834.2554
http://www.hesketh.com