[MNASIS-L] SLA MN Chapter hosts the March 15th SLA virtual seminar: "Market research for libraries"

[Janet Arth]

The SLA Minnesota Chapter will host the March 15th SLA virtual seminar:
   "Market research for libraries"

Date:  Wednesday, March 15, 2006

Time:  1:00pm - 2:30pm CT  (plan to arrive a few minutes early, because the 
seminar starts promptly at 1pm)

Location:
      Ecolab Research Center
      655 Lone Oak Drive
      Eagan, MN  55121

Your host:  Barbara Peterson

Directions: 
http://maps.yahoo.com/maps_result?addr=655+lone+oak+drive&csz=55121&country=us&new=1&name=&qty=

Cost:  $10 for SLA/ASIST/MALL or HSLM members:  $15 for 
non-members  (Please make your check payable to "Minnesota Chapter SLA" and 
bring it with you to the seminar.)

How to register:  Send the registration form shown below to Jim Tchobanoff 
(jtchobanoff at bigfoot.com)  or call Jim at 651 636-3738.  Space is limited, 
so register ASAP.

Registrations will be handled in the order received and a confirmation 
message will be sent.

[Please note that if you register, you are obligated pay for your seminar 
attendance, whether or not you show up on the 15th]


*********************************************

March 15th Virtual Seminar Registration Form:

Name:

Phone number:

SLA/ASIST/MALL/HSLM member:  yes  no

Do you need a receipt:  yes  no

*********************************************

Thanks to Barbara Peterson of Ecolab for hosting the seminar.

Any questions, call me at 651 636-3738 or send an email to 
jtchobanoff at bigfoot.com

Jim Tchobanoff

Seminar information follows:

**********
Market Research for Libraries
15 March 2006
1:00-2:30p.m. CT
Presented by 
<http://www.sla.org/content/learn/learnmore/distance/2006cul/031506cul/schmelkbio.cfm>Samantha 
Chmelik, Knowledge inForm, Inc.

The Course

Who are your patrons? A seemingly simple question with deceptively 
difficult answers. Join us as we learn to apply market research techniques 
to analyze current patrons, attract new patrons, promote library services, 
and develop new research skills. We will learn about the concepts of 
Segmentation, the Marketing Mix, Usability Studies, and Perceptual Maps. 
Then we will apply those concepts to library management and general market 
research. After attending this virtual seminar, participants will be able 
to conduct core market research projects, analyze research results, and 
implement new practices based on those research results.

Targeted Learners

This presentation is designed for professionals who are interested in 
expanding their knowledge of market research and its application to 
libraries. The course materials are intermediate to advanced level and 
require an understanding of basic business and marketing principles in 
order to gain the greatest benefit from the seminar.

Critical Learning Questions
    * How does a library conduct and apply market research?
    * What are the fundamental principals of marketing and market research?
    * How can a library define its patrons and their information needs?

Related Reading
"<http://www.sla.org/ebrary/index.cfm?docID=10104988&page=25>Market 
Research for Libraries." Samantha Chmelik, Information Outlook February 2006.