[Asis-l] State of the Blogosphere / 2008

[gerrymck]

Colleagues/

FYI: State of the Blogosphere / 2008

/Gerry

Introduction
Day 1: Who Are the Bloggers?
Day 2: The What And Why of Blogging
Day 3: The How of Blogging
Day 4: Blogging For Profit
Day 5: Brands Enter The Blogosphere

Previous reports: 2007, Index

Welcome to Technorati's State of the Blogosphere 2008 report, which
will be released in five consecutive daily segments. Since 2004, our
annual study has unearthed and analyzed the trends and themes of
blogging, but for the 2008 study, we resolved to go beyond the numbers
of the Technorati Index to deliver even deeper insights into the
blogging mind. For the first time, we surveyed bloggers directly about
the role of blogging in their lives, the tools, time, and resources
used to produce their blogs, and how blogging has impacted them
personally, professionally, and financially. Our bloggers were
generous with their thoughts and insights. Thanks to all of the
bloggers who took the time to respond to our survey.

Blogs are Pervasive and Part of Our Daily Lives
There have been a number of studies aimed at understanding the size of
the Blogosphere, yielding widely disparate estimates of both the
number of blogs and blog readership. All studies agree, however, that
blogs are a global phenomenon that has hit the mainstream.

The numbers vary but agree that blogs are here to stay

comScore MediaMetrix (August 2008)
Blogs: 77.7 million unique visitors in the US
Facebook: 41.0 million | MySpace 75.1 million
Total internet audience 188.9 million
eMarketer (May 2008)
94.1 million US blog readers in 2007 (50% of Internet users)
22.6 million US bloggers in 2007 (12%)
Universal McCann (March 2008)
184 million WW have started a blog | 26.4 US
346 million WW read blogs | 60.3 US
77% of active Internet users read blogs

[ http://www.technorati.com/blogging/state-of-the-blogosphere/ ]

/Gerry

Gerry McKiernan

Associate Professor

Science and Technology Librarian

Iowa State University Library

Ames IA 50011

gerrymck at iastate.edu


There is Nothing More Powerful Than An Idea Whose Time Has Come / Victor Hugo

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