[Sigtis-l] Call for Chapters | Customer Relationship Management and the Social and Semantic Web

[Maria Manuela Cruz-Cunha]

CALL FOR CHAPTERS

Proposals Submission Deadline: 12/4/2010

Full Chapters Due: 15/7/2010

Customer Relationship Management and the Social and Semantic Web:
Enabling Cliens Conexus

A book edited by Dr. Ricardo Colomo-Palacios, Dr. João Varajão and Dr. Pedro Soto-Acosta

Introduction
The ever-growing influence of Internet in current 21st century everyday life has implied a paradigm shift in terms of relationships between customers and companies. New interaction means in Web 1.0 have undergone a dramatic change in quantity and quality with the advent of the so-called Web 2.0, the Social Web. The upcoming Web 3.0, the Semantic Web, will also impact tremendously in how companies understand Customer Relationship Management (CRM).

Emerging killer applications combine sharing information, social dimension, undermining the very principles where content have relied for decades, namely information asymmetry and top-down content delivery. In this changing environment, companies are also changing the way in which they communicate with their customers. Thus, the traditional paradigm of Customer Relationship Management (CRM) has also been changed with the emergence of new forms of interaction: Internet based interaction.

Objective of the Book
The mission of the book is to provide broad research and applied coverage of subjects relating to all areas of electronic customer relationship management and its interactions with social Web. Providing a forum for the exchange of research ideas and practices, this book is a reference convergence point for professionals, managers, and researchers in the CRM field together with IT professionals. It also aims to explore the opportunities and challenges confronting organizations in the light of customers in Web 2.0 by using new technologies, including semantic technologies (Web 3.0).

Target Audience
The target audience of this book will be composed of professionals and researchers working in the field of Web 2.0, Semantic Web, and customer relationship. Moreover, the book will provide insights and support executives concerned with the management of customers by means of the Internet. The book is also aimed towards an academic audience (teachers, researchers, and students, mainly of post-graduate studies).

Recommended topics include, but are not limited to, the following:
Sales force automation
Recommender systems for customers
Pervasive and mobile systems to support customers
Customer text mining
Semantic technologies to support customer activity monitoring
Web 2.0 and customer knowledge management
Real world cases
Customer Relationship Management 2.0
Customer semantics and ontologies
Ontologies and ontology languages for advanced customer relationship management systems
Semantic customer intelligence

Submission Procedure
Researchers and practitioners are invited to submit on or before April 12, 2010, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter, including a summary, preliminary table of contents, and the main contribution. This proposal should be sent in Word format to jvarajao at utad.pt and cliensconexus at gmail.com. Authors of accepted proposals will be notified by April 20, 2010 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by July 15, 2010. All submitted chapters will be reviewed on a double-blind review process. Contributors may also be requested to serve as reviewers for this project.

Publisher
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2011.

Important Dates
April 12, 2010: Proposal Submission Deadline
April 20, 2010: Notification of Acceptance
July 15, 2010: Full Chapter Submission
September 30, 2010: Review Results Returned
October 30, 2010: Final Chapter Submission
December 30, 2010: Final Deadline

Inquiries and submissions can be forwarded electronically (Word document) or by mail to:

Dr. Ricardo Colomo-Palacios
ricardo.colomo at uc3m.es

Dr. João Varajão
jvarajao at utad.pt

Dr. Pedro Soto-Acosta
psoto at um.es

More information: http://old.igi-global.com/requests/details.asp?ID=777