Seggie, SH; Griffith, DA What Does It Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals JOURNAL OF MARKETING, 73 (1): 122-132 JAN 2009

[Eugene Garfield]

E-mail Address: Steven.Seggie at ozyegin.edu.tr 

Author(s): Seggie, SH (Seggie, Steven H.); Griffith, DA (Griffith, David 
A.)
 
Title: What Does It Take to Get Promoted in Marketing Academia? 
Understanding Exceptional Publication Productivity in the Leading 
Marketing Journals 

Source: JOURNAL OF MARKETING, 73 (1): 122-132 JAN 2009 

Language: English 

Document Type: Article 

Author Keywords: marketing academia; scientometrics; imperfect 
substitution; publication productivity; career advancement 

KeyWords Plus: CAREER RESEARCH PRODUCTIVITY; BUSINESS; IMPACT; SUPERSTARS; 
DISCIPLINE; SCIENTISTS; MANAGEMENT; ECONOMICS; PATTERNS; FACULTY 

Abstract: Institutional competition to retain and recruit marketing 
scholars capable of publishing in the leading marketing journals has 
intensified. Although increased emphasis has been placed on publication 
productivity in the leading marketing journals, little is known about 
questions such as (1) What level of publication productivity in the 
leading marketing journals does it take to get promoted in marketing 
academia? (2) What level of publication productivity in the leading 
marketing journals warrants exception? and (3) What drives research 
productivity in the leading marketing journals? The authors draw on the 
economic concept of imperfect substitution to address these questions 
using two data sets: (1) a census of publication activity in the leading 
marketing journals of 337 scholars in the top 70 institutions who were 
promoted between 1992 and 2006 and (2) an examination of 2672 scholars who 
published 3492 articles in the four leading marketing journals over the 
1982-2006 period. The results indicate that the average number of 
publications by successful candidates for promotion to associate professor 
from PhD conferral at the top 10 institutions was .57 articles in the 
leading marketing journals per year, compared with .47 in the top 11-20 
institutions,.47 in the top 21-40 institutions, and .26 in the top 41-70 
institutions. The authors also present findings related to promotion to 
full professor both from PhD conferral and from promotion to associate 
professor, as well as scholars identified as warranting exceptional 
publication productivity. The findings provide substantive implications 
for marketing academics, for those involved with the recruitment and 
retention of marketing academics, and for the field of marketing thought 
in general. 

Addresses: [Seggie, Steven H.] Ozyegin Univ, Istanbul, Turkey; [Griffith, 
David A.] Michigan State Univ, Eli Broad Grad Sch Management, Dept Mkt, E 
Lansing, MI 48824 USA 

Reprint Address: Seggie, SH, Ozyegin Univ, Istanbul, Turkey. 

E-mail Address: Steven.Seggie at ozyegin.edu.tr 

Cited Reference Count: 31 

Times Cited: 0 

Publisher: AMER MARKETING ASSOC 

Publisher Address: 311S WACKER DR, STE 5800, CHICAGO, IL 60606-6629 USA 

ISSN: 0022-2429 

29-char Source Abbrev.: J MARKETING 

ISO Source Abbrev.: J. Mark. 

Source Item Page Count: 11 

Subject Category: Business 

ISI Document Delivery No.: 395WG 

ADLER M
STARDOM AND TALENT 
AMERICAN ECONOMIC REVIEW 75 : 208 1985 

BAKIR A
J MARKETING ED 22 : 99 2000 

BARTELS R
IS MARKETING DEFAULTING ITS RESPONSIBILITIES 
JOURNAL OF MARKETING 47 : 32 1983 

BAUMGARTNER H
The structural influence of marketing journals: A citation analysis of the 
discipline and its subareas over time 
JOURNAL OF MARKETING 67 : 123 2003 

BELTRAMINI RF
J MARKETING ED 7 : 74 1985 

BOWBRICK P
THE ECONOMICS OF SUPERSTARS - COMMENT 
AMERICAN ECONOMIC REVIEW 73 : 459 1983 

CHEN YL
A head movement image (HMI)-controlled computer mouse for people with 
disabilities 
DISABILITY AND REHABILITATION 25 : 163 DOI 10.1080/0963828021000024960 
2003 

DAY GS
Charting new directions for marketing 
JOURNAL OF MARKETING 63 : 3 1999 

GUPTA BM
A comparision of productivity of male and female scientists of CSIR 
SCIENTOMETRICS 45 : 269 1999 

INKPEN AC
AN ANALYSIS OF 25 YEARS OF RESEARCH IN THE JOURNAL OF INTERNATIONAL-
BUSINESS STUDIES 
JOURNAL OF INTERNATIONAL BUSINESS STUDIES 25 : 703 1994 

LEHMANN DR
Journal evolution and the development of marketing 
JOURNAL OF PUBLIC POLICY & MARKETING 24 : 137 2005 

LONG RG
ACAD MANAGE J 41 : 710 1998 

MCALISTER L
J MARKETING 69 : 16 2005 

MITTAL V
Publish and prosper: The financial impact of publishing by marketing 
faculty 
MARKETING SCIENCE 27 : 430 DOI 10.1287/mksc.1080.0361 2008 

MURPHY KM
THE ALLOCATION OF TALENT - IMPLICATIONS FOR GROWTH 
QUARTERLY JOURNAL OF ECONOMICS 106 : 503 1991 

NWAGWU W
A bibliometric analysis of productivity patterns of biomedical authors of 
Nigeria during 1967-2002 
SCIENTOMETRICS 69 : 259 DOI 10.1007/s11192-006-0152-7 2006 

OVER R
RESEARCH PRODUCTIVITY AND IMPACT OF MALE AND FEMALE PSYCHOLOGISTS 
AMERICAN PSYCHOLOGIST 37 : 24 1982 

PARK SH
Publication records and tenure decisions in the field of strategic 
management 
STRATEGIC MANAGEMENT JOURNAL 17 : 109 1996 

POWERS TL
Career research productivity patterns of marketing academicians 
JOURNAL OF BUSINESS RESEARCH 42 : 75 1998 

PRPIC K
Gender and productivity differentials in science 
SCIENTOMETRICS 55 : 27 2002 

PRPIC K
Characteristics and determinants of eminent scientists' productivity 
SCIENTOMETRICS 36 : 185 1996 

ROGERS RC
J APPL PSYCHOL 74 : 636 1989 

ROSEN S
THE ECONOMICS OF SUPERSTARS 
AMERICAN ECONOMIC REVIEW 71 : 845 1981 

SIEMENS JC
An examination of the relationship between research productivity in 
prestigious business journals and popular press business school rankings 
JOURNAL OF BUSINESS RESEARCH 58 : 467 DOI 10.1016/j.jbusres.2003.07.003 
2005 

STREMERSCH S
The quest for citations: Drivers of article impact 
JOURNAL OF MARKETING 71 : 171 2007 

STREMERSCH S
Globalization of authorship in the marketing discipline: Does it help or 
hinder the field? 
MARKETING SCIENCE 24 : 585 DOI 10.1287/mksc.1050.0152 2005 

TELLIS GJ
In search of diversity: The record of major marketing journals 
JOURNAL OF MARKETING RESEARCH 36 : 120 1999 

THEOHARAKIS V
Perceptual differences of marketing journals: A worldwide perspective 
MARKETING LETTERS 13 : 389 2002 

TRIESCHMANN JS
Serving multiple constituencies in business schools: MBA program versus 
research performance 
ACADEMY OF MANAGEMENT JOURNAL 43 : 1130 2000 

J MARKETING 69 : 8 2005 

WILLIAMSON IO
Predicting early career research productivity: the case of management 
faculty 
JOURNAL OF ORGANIZATIONAL BEHAVIOR 24 : 25 DOI 10.1002/job.178 2003