Kim, J (Kim, Juran); McMillan, SJ (McMillan, Sally J.) Evaluation of Internet advertising research - A bibliometric analysis of citations from key sources JOURNAL OF ADVERTISING, 37 (1): 99-112 SPR 2008

[Eugene Garfield]

Email Address: sjmcmill at utk.edu

Author(s): Kim, J (Kim, Juran); McMillan, SJ (McMillan, Sally J.) 

Title: Evaluation of Internet advertising research - A bibliometric 
analysis of citations from key sources 

Source: JOURNAL OF ADVERTISING, 37 (1): 99-112 SPR 2008 

Language: English 

Document Type: Review 

Keywords Plus: WORLD-WIDE-WEB; PUBLICATION PRODUCTIVITY; SITES; 
INVOLVEMENT; RESPONSES; ATTITUDE; AD; INTERACTIVITY; COMMERCIALS; NETWORKS 

Abstract: How has scholarly research shaped the Internet advertising field 
since the mid 1990s? This study addresses that broad question with a 
bibliometric analysis of academic literature on Internet advertising. By 
examining most-cited authors and papers, as well as co-citation patterns, 
a general picture of the field can be drawn. This analysis sets a baseline 
that will enable future scholars to see where the field of Internet 
advertising research began and trace its shift over time.
 
Addresses: Jeonju Univ, Sch Business Adm, Jeonju, South Korea; Univ 
Tennessee, Coll Commun & Informat, Knoxville, TN 37996 USA 

Reprint Address: Kim, J, Jeonju Univ, Sch Business Adm, Jeonju, South 
Korea. 

Cited Reference Count: 114 

Times Cited: 0 

Publisher: M E SHARPE INC 

Publisher Address: 80 BUSINESS PARK DR, ARMONK, NY 10504 USA 

ISSN: 0091-3367 

29-char Source Abbrev.: J ADVERTISING 

ISO Source Abbrev.: J. Advert.
 
Source Item Page Count: 14 

Subject Category: Business; Communication 

ISI Document Delivery No.: 282CX 

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