Shugan SM "Editorial the mission of Marketing Science" MARKETING SCIENCE 21 (1): 1-13 WIN 2002
Eugene Garfield
garfield at CODEX.CIS.UPENN.EDU
Fri May 24 17:18:06 EDT 2002
Steven M. Shugan
Editor-in-Chief, Marketing Science
E-mail: shugan at notes.cba.ufl.edu
FULL TEXT AVAILABLE AT:
http://bear.cba.ufl.edu/centers/MKS/general/editorial1101.asp
TITLE Editorial the mission of Marketing Science
AUTHOR Shugan SM
JOURNAL MARKETING SCIENCE 21 (1): 1-13 WIN 2002
Document type: Editorial Material Language: English
Cited References: 46 Times Cited: 0
KeyWords Plus:
JOURNALS, SEARCH, ECONOMISTS, CUSTOMER, ARTICLES, AUTHORS
Addresses:
Shugan SM, Univ Florida, Warrington Coll Business Adm, 201 Bryan Hall,Campus
Box 117155, Gainesville, FL 32611 USA
Univ Florida, Warrington Coll Business Adm, Gainesville, FL 32611 USA
Publisher:
INST OPERATIONS RESEARCH MANAGEMENT SCIENCES, LINTHICUM HTS
IDS Number:
547TD
ISSN:
0732-2399
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ARMSTRONG JS MANAGE SCI 25 423 1979
AZBEL M PHYS TODAY 46 13 1993
BAKIR A J MARKETING ED 22 99 2000
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GRIFFIN A MARKET SCI 12 1 1993
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HAUSER J MARKETING SCI 13 1994
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JEULAND AP MARKET SCI 2 239 1983
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RATCHFORD B MARKETING SCI 20 2001
SHEPHERD GB REJECTED LEADING EC 1995
SHUGAN SM SERVICE QUALITY 223 1994
STAELIN R 15 PD CONV S A GRIFF 2000
STAELIN R MARKET SCI 17 271 1998
STAELIN R MARKET SCI 17 297 1998
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TELLIS GJ J MARKETING RES 36 120 1999
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