ABS: Omerod, Is content analysis either practical or desirable for research evaluation?

[Gretchen Whitney]

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FN ISI Export Format
VR 1.0
PT J
AU Ormerod, RJ
TI Is content analysis either practical or desirable for research
   evaluation?
SO OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
LA English
DT Article
NR 14
SN 0305-0483
PU PERGAMON-ELSEVIER SCIENCE LTD
C1 Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W
   Midlands, England.
   Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England.
DE quality of research; research strategies
ID UNIVERSITIES CONTRIBUTE; INTERFACES RANKING; FLAGSHIP JOURNALS;
   CITATION; OR/MS
AB This note responds to comments by Doyle (Omega, 1999;27:403-
   405) and Jones (Omega, 1999;27:397-401) on my contribution
   (Omega 1997;25:599-603) to the ongoing debate on judging the
   quality of research at business schools (a debate initiated by
   the same two authors and their co-authors). Both contributors
   have critically examined the use of Reisman and Kirschnick's
   work on the content analysis of MS/OR articles, each from a
   different perspective; Doyle sets out the analytical steps that
   would be required and argues that there are few, if any, gains
   to be made from the additional work involved in the content
   analysis. Jones argues that, even though content analysis has
   yet to be tried, peer review of journals and citation indices
   studies are to be preferred because they appear relatively more
   valid, reliable and practicable. In response I restate the case
   for analysing content, consider the specific arguments of Doyle
   and Jones, air other concerns, and conclude that content
   analysis should remain on the agenda despite the obvious
   difficulties. An analysis of the 1994 volume of the Journal of
   the Operational Research Society is described to illustrate how
   the use of content analysis can provide insight. (C) 2000
   Elsevier Science Ltd. All rights reserved.
CR DOYLE JR, 1996, OMEGA INT J MGMT SCI, V23, P257
   DOYLE JR, 1999, OMEGA-INT J MANAGE S, V27, P403
   DOYLE JR, 1996, OMEGA-INT J MANAGE S, V24, P603
   GUPTA UG, 1997, INTERFACES, V27, P85
   JONES MJ, 1999, OMEGA-INT J MANAGE S, V27, P397
   JONES MJ, 1996, OMEGA-INT J MANAGE S, V24, P597
   JONES MJ, 1996, OMEGA-INT J MANAGE S, V24, P607
   ORMEROD R, 1996, J OPER RES SOC, V47, P1323
   ORMEROD RJ, IN PRESS OPNS RES
   ORMEROD RJ, 1997, OMEGA-INT J MANAGE S, V25, P599
   REISMAN A, 1995, OPER RES, V43, P731
   REISMAN A, 1994, OPER RES, V42, P577
   ROTHKOPF MH, 1997, INTERFACES, V27, P19
   ROTHKOPF MH, 1996, INTERFACES, V26, P16
BP 241
EP 245
PG 5
JI Omega-Int. J. Manage. Sci.
PY 2000
PD APR
VL 28
IS 2
GA 297KJ
PI OXFORD
RP Ormerod RJ
   Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England.
J9 OMEGA-INT J MANAGE SCI
PA THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB,
   ENGLAND
UT ISI:000086081600014
ER

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