[Sigiii-l] FW: [IFLA-L] New Publication on Marketing Library Services

[Vijayakumar J.K.]

Sorry for cross-postings.
 
From: Sjoerd Koopman [mailto:Sjoerd.Koopman at IFLA.nl
<http://us.f365.mail.yahoo.com/ym/Compose?To=Sjoerd.Koopman@IFLA.nl&YY=98998
&order=down&sort=date&pos=0&view=a&head=b> ] 
Sent: Thursday, March 02, 2006 4:45 PM
To: IFLA-L
Subject: [IFLA-L] New Publication on Marketing Library Services
 
Just published:
 
Marketing Library and Information Services: International Perspectives 
 
Edited on behalf of IFLA by Dinesh K. Gupta, Christie Koontz, Angels
Massisimo and Réjean Savard.
 
 
Munich: K. G. Saur Verlag, 2006. xvi, 419 pages
 
ISBN-10: 3-598-11753-1; ISBN-13: 9-783598-117534
 
Price: EUR 68.00
 
 
Marketing of library services has now been recognised as an essential 
Agenda item for almost all kinds of libraries all over the world. As the
term
*marketing* has different meanings for different colleagues, the 
bundling of dozens of contributions from a truly international group of
librarians 
which is present ed in this book, provides a broad scala on the topic. 
Therefore this book offers a useful tool for both working librarians and
future
librarians to understand vital issues relating to marketing of library 
and information services at the local, national and international level.
 
The book is divided into six sections:
 
 
*         Marketing concept: a changing perspective;
 
*         Marketing in libraries around the world;
 
*         Role of library associations;
 
*         Education, training and research;
 
*         Excellence in marketing;
 
*         Databases and other marketing literature.
 
 
Order:
 
K.G. Saur Verlag
P.O.Box 70 16 20
81316 München, Germany
 
Telephone:
+49 (0)89 769 02-0
Fax:
+49 (0)89 769 02-150
E-mail:
 

saur.info at thomson.com
<http://us.f365.mail.yahoo.com/ym/Compose?To=saur.info@thomson.com&YY=98998&
order=down&sort=date&pos=0&view=a&head=b>  <mailto:saur.info at thomson.com
<http://us.f365.mail.yahoo.com/ym/Compose?To=saur.info@thomson.com&YY=98998&
order=down&sort=date&pos=0&view=a&head=b> ?subject=Info>

 

Message forwarded by

-------------------------

Vijayakumar J.K 

Assistant Director of Library

American University of Antigua

College of Medicine

PB No W-1451, St John's

Antigua, West Indies

 

Cell: 001-268-725-5880

Fax: 001-268-481-8889

 

 

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