[Sigia-l] User Testing Vs. Focus Groups

[Jonathan Baker-Bates]

Interesting Justyna, and not least because you compare focus groups to "a/b,
clicks, time, conversion, eye tracking" - none of which UX designers do
much of either :-)

Be that as it may, your description of doesn't fit with what I'd associate
with a focus group. It sounds more like  a form of usability testing only
with more than one participant. The challenge would therefore seem to be
how you can control for things like dominance or group think. But perhaps
that doesn't matter if it's the "community" you are trying hear from rather
than the individuals in it.

Interesting.








On 14 June 2013 19:48, j berzowska <j.berzowska at gmail.com> wrote:

> A little late chiming in here... I've found focus group testing helpful to
> evaluate process and wording - also when reaching out to stakeholders. You
> can use a pretty low-fi method where everyone gets a device, is asked to
> perform some tasks and keep notes about each one. After a small number of
> tasks, you facilitate a discussion about what went well, poorly and what
> was missing. It can help direct a rapid prototyping process. I've also
> gotten unexpected feedback on why a mechanism might not work for a
> particular audience (great when entering a new domain).
>
> It's very different from the more automated analytics you can do in
> individual user testing (a/b, clicks, time, conversion, eye tracking,
> etc.). It's more for ensuring that the business processes, content and
> language reflect the user needs, and providing a forum for community
> consultation.
>
> Best,
> Justyna
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