[Sigia-l] Unified Content Strategy Jumpstart w/ Ann Rockley, July 25-26

[SCOTT ABEL]

Unified Content Strategy Jumpstart
July 25-26, 2012
Santa Clara, CA

Register: http://unifiedcontentstrategyjumpstart.eventbrite.com/
Save $250 off regular price of admission when you register by July 6.

The Unified Content Strategy Jumpstart class provides students with an introduction to the entire process associated with a successful unified content strategy. It introduces you to the value of content strategy, content lifecycle analysis, ROI calculation, and content management as well as the issues of changing roles and managing change. It provides you with the background you need to start on the path towards a successful unified content strategy that supports adaptive content.

Participants will learn:

Analysis
	• The value of content in the organization
	• How to identify your customer and business needs
	• How to evaluate your content lifecycle
	• How to audit your content
	• How to calculate ROI
Unified content strategy overview
	• Content modeling
	• The concepts of reuse
	• Taxonomy
	• Workflow
Content management
	• How to evaluate tools
	• The role of XML
	• Digital publishing (web, mobile, print)
	• Adaptive content
Introducing change
	• Changing roles/responsibilities
	• The effects of collaborative authoring
	• How to manage change
Developing your project next steps

Instructor: Ann Rockley, The Rockey Group

Ann Rockley is President of The Rockley Group. She has an international reputation for developing intelligent content management strategies and underlying information architecture. Rockley is a frequent contributor to trade and industry publications and is a keynote speaker at numerous conferences in North America and Europe. Rockley has been referred to as a “luminary” in the content management industry.

She is the author of the bible of content strategy, "Managing Enterprise Content: A Unified Content Strategy" (New Riders, 2012), "DITA 101: Fundamentals of the Darwin Information Typing Architecture for Authors and Managers" (Rockley Press 2010), "eBooks 101: Reaching Customers Anytime, Anywhere, on Any Device" (Rockley Press, 2012). Rockley is also the producer of the annual Intelligent Content Conference, held next in San Francisco in February 2013. 

Register today!
http://unifiedcontentstrategyjumpstart.eventbrite.com/

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Scott P. Abel
The Content Wrangler, Inc.
4153 24th Street #4
San Francisco, CA 94114

www.thecontentwrangler.com
scottabel at mac.com
415.857.2235 office
317.409.0839 mobile

about me: http://about.me/scottpatrickabel