[Sigia-l] [IxDA NYC Workshop] Detailed Design with Joe Sokohl Oct 15

[MJ Broadbent]

IxDA New York City Workshop
Detailed Design: Preserving the UX from Concept through Delivery 
Joe Sokohl, presenter
Saturday, October 15, 2011
9:00 a.m. - 12:00 p.m.
$150.00
limited to 40 participants
http://tinyurl.com/3uf4ube

DETAILED DESIGN: PRESERVING THE UX FROM CONCEPT THROUGH DELIVERY
So you’ve done ethnographic user research. You’ve also analyzed log files. You’ve interviewed help desk and customer service folks. You’ve had long meetings with stakeholders. You’ve nailed down an understanding of the user, so you’ve got some great personas. You even held some design sketching sessions.

NOW what?

While many authors have codified the early phases of experience documentation, there’s a disconnect that often happens when business analysts write requirements documents or developers and product managers write user stories.

Despite the best personas and user/task grids and wireframes, people other than project champions need information to help them succeed, including the creation of data architecture, interaction coding and the actual realisation of the user interface.

User experience work doesn’t end at the wireframe – it ends when the product is implemented. Detailed design covers those activities that reduce possible miscommunication between the designer and the developer and product owner. Activities can include specifying tweens in interaction, specific pixel radii on corners, or data formats for forms, for example.

So, if the heart of UX design is empathy, then detailed design codifies that empathy.

This workshop investigates how to make sure your good work continues right through until the product is released. Focusing on better ways to specify functionality, visual design, and content, we’ll collaborate to find solutions that work for YOU.

WORKSHOP OBJECTIVES
As a participant, you will learn how important it is to be involved in a product’s construction, even if on the advisory side of the house. You’ll learn better ways to produce just the right amount of documentation. Finally, you’ll work together to discover ways to communicate with other competencies to ensure that your experience design vision appears in the finished product.

WHO SHOULD ATTEND
* Agencies who want to avoid the ‘throwing over the wall’ syndrome
* Independent UX professionals
* People working in highly regulated areas: healthcare, government, military
* Anyone working with distributed teams (including cross-border, multiple time zone teams)
* Agile practitioners who want to communicate with other teams or new team members

AGENDA
8:30 - 9:00 a.m. 
Welcome, networking and continental breakfast 

9:00 a.m. - 12:00 p.m. 
Workshop 
* Part 1: Why worry about detailed design at all?
* Part 2: How can we improve?
* Part 3: How does Agile/Lean UX fit in?
* Part 4: Open discussion, Q&A

12:00 p.m. 
Closing remarks and wrap-up

WHEN
Saturday, October 15, 2011

WHERE
LBi New York
11 West 19th Street, Floor 3
New York, NY 10011

PRICE
$150.00
The workshop is limited to 40 participants. You must pre-purchase a ticket to attend.

REGISTRATION
http://tinyurl.com/3uf4ube

CANCELLATIONS
Please email us (nyc.ixda at gmail.com) as soon as you know you cannot use your ticket. We'll release your seat for one of your fellow practitioners and generate good IxD karma for all involved! Cancellations must be received by Friday Oct. 14th at noon in order to receive a refund.

ABOUT OUR SPEAKER
For more than 19 years, Joe Sokohl has concentrated on crafting excellent user experiences by using information architecture, interaction design, and user research. His academic background in literature and langauges helped frame his attention to the needs, desires, and visions of people as people. Currently the principal and UX architect for Regular Joe Consulting, LLC, in Richmond, VA, Joe’s UX-oriented work has taken him to companies based in Boston, MA; Hamburg, Germany; Richmond, VA; Chicago, IL; and Durham, NC.

His involvement in the wider UX community comes out in writings, presentations, and involvement. He’s been published in the SIGCHI newsletter, UXMatters.com, and STC’s Intercom. He has presented at the European Information Design Conference, the Society for Technical Communication’s international conference, the Information Architecture Summit, and Agile, as well as regional events such as the DC IA IxD ReDux ’09. He is a cofounder of RUX (RichmondUX.com), a loose organization of anyone interested in things oriented to people interacting with (mostly digital) stuff.

Oh, and he’s been a columnist, soldier, cook, radio DJ, blues road manager, and reporter once upon a time. His passion for motorcycling means he’ll probably show up at a conference or a client call on his Moto Guzzi Norge. On Twitter, Joe is @mojoguzzi

Registration
http://tinyurl.com/3uf4ube

See you there,

IxDA New York local leaders