[Sigia-l] How do you measure success?

[richard_dalton at vanguard.com]

You have to measure the success of your user experience against the 
objectives its trying to achieve, KPIs (Key Process Indicators) are one 
way of doing this, however, by their nature they are 'outcome' measures - 
they can tell you *if* your experience is succeeding or failing, but not 
*why*. For that you need to look at the 'driver' measures - typically much 
lower level measurses more specific to your experience.

I just spoke about this at the MX conference and will be speaking again at 
the IA Summit: http://is.gd/flvxzb

The deck from MX isn't on slideshare yet, but it will be soon and Adaptive 
Path will be making the video available. In the mean-time, you might find 
the presentation that I did last year at MX and the Summit interesting as 
it covers the same topic from a higher level, http://is.gd/skeTiK

 - Richard

sigia-l-bounces at asis.org wrote on 03/18/2011 07:27:33 AM:

> How do you measure success in a web site? How do you know that
> your client's money was well spent?
> 
> After a minor brush with breast cancer last year (lopped out - I'm
> super fine now) and a slowing down of client work at my two-person
> company, I'm contracting this year while I figure out what I REALLY
> want to do.
> 
> I've now been to a few interviews. I ask companies: how do you
> measure success? How do you know if you've done a good job?
> 
> The answers I am getting are "analytics". Unless I'm mistaken,
> this'll be like Google Analytics's reports and graphs.
> 
> And I want to know: really? is that all?
> 
> What ever happened to Key Performance Indicators? Aren't people
> writing in measures of success into requirements documents and
> then checking against them after launch?
> 
> Inquiring minds want to know.
> 
> 
> Paola
> --
> http://www.limov.com/
> ------------
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> Pre Conference Seminars: March 30-31
> IA Summit: April 1-3
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