[Sigia-l] Shopping Basket

[Jacqui Olkin]

Louise,
 
No basket at all? Oh, my.
 
Please keep us updated! : )
 
J.

Jacqui Olkin 
Olkin Communications Consulting 
jacqui at olkincommunications.com  
571-643-6020 ph. 
703-834-5653 fax 
Twitter: @OlkinComm
www.olkincommunications.com

web strategy, usability, information architecture, redesigns



 
> From: louise.hewitt at gmail.com
> Date: Tue, 25 Jan 2011 16:33:18 +0000
> To: sigia-l at asis.org
> Subject: Re: [Sigia-l] Shopping Basket
> 
> Guess what! They just pulled the overlay cart :D
> 
> Now I have NO BASKET - hmmmm.
> 
> Thanks for all the feedback.
> 
> Lou.
> On 18 Jan 2011, at 21:06, Jonathan Baker-Bates wrote:
> 
> > On 18 January 2011 13:16, Louise Hewitt <louise.hewitt at gmail.com> wrote:
> > 
> >>> 6. What about the upsells? (sorry, I work ecomm). Many sites will use
> >> the
> >>> shopping cart to sell that final upsell. Need a warranty to go with that
> >>> watch? Or the belt to go with those shoes? A lot of ecomm platforms offer
> >>> upsell products in the shopping cart for additional sales before starting
> >>> checkout.
> >>> 
> >> RE Jonathon - this is the kind of messaging I worry will be lost
> >> (particularly the 'comfort' stuff like charges and policies) in a slimline
> >> overlay approach. In losing the dedicated space, those who would like to
> >> have that sort of stuff won't get to see it.
> >> 
> > 
> > Changing the goalposts, eh? :-) If up/crossell is an issue, then we're on a
> > different playing field (although still not one where I'd rule out removing
> > the cart step to solve those issues).
> > 
> > 
> >> 
> >> 
> >>> I'd be curious to see/hear what your checkout flow is going to look like.
> >>> Multi-step? Single page? UI presentation? Etc. There's alllll sorts of
> >>> debates and back and forth on "the best checkout" that continues to rage
> >> on
> >>> (in a good way, of course :) ) but I understand client confidentiality.
> >>> 
> >> 
> > 
> > I don't think I'd be revealing too much when I report that we have been
> > running a three-way test between very different checkout paths (a two-step,
> > a three-step and a single step) solidly for the best part of two YEARS
> > across about 10 points of sale, and in that time have run various tests
> > within those tests on each main variant. There has been no clear winner yet,
> > and most of the sub-tests barely move the needle. On the evidence I have
> > from that, it would seem you could make customers place their orders with
> > SQL queries and it would barely affect conversion. Could it be that once you
> > are that far down, design becomes irrelevant? It's certainly the case that
> > UI tests at the top of the funnel show variations in conversion and other
> > metrics that are usually an order of magnitude more violent than anything we
> > do down by the booking form. Mind you, we also invite people to place orders
> > with a toll-free call (which tend to convert extremely highly) so that's
> > worth considering :-)
> > 
> > Jonathan
> > ------------
> > 2011 IA Summit
> > March 30 - April 3, 2011
> > Pre Conference Seminars: March 30-31
> > IA Summit: April 1-3
> > Hyatt Regency Convention Center
> > Denver, CO 
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> -------------------------------------------------------
> 
> UX / IA / content strategy
> 
> louise.hewitt at gmail.com
> 
> + 44 (0) 7595 829647
> 
> louisehewitt.co.uk
> 
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> ------------
> 2011 IA Summit
> March 30 - April 3, 2011
> Pre Conference Seminars: March 30-31
> IA Summit: April 1-3
> Hyatt Regency Convention Center
> Denver, CO 
> -----
> When replying, please *trim your post* as much as possible.
> *Plain text, please; NO Attachments
> 
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