[Sigia-l] Shopping Basket

[Louise Hewitt]

Guess what! They just pulled the overlay cart :D

Now I have NO BASKET - hmmmm.

Thanks for all the feedback.

Lou.
On 18 Jan 2011, at 21:06, Jonathan Baker-Bates wrote:

> On 18 January 2011 13:16, Louise Hewitt <louise.hewitt at gmail.com> wrote:
> 
>>> 6. What about the upsells? (sorry, I work ecomm). Many sites will use
>> the
>>> shopping cart to sell that final upsell. Need a warranty to go with that
>>> watch? Or the belt to go with those shoes? A lot of ecomm platforms offer
>>> upsell products in the shopping cart for additional sales before starting
>>> checkout.
>>> 
>> RE Jonathon - this is the kind of messaging I worry will be lost
>> (particularly the 'comfort' stuff like charges and policies) in a slimline
>> overlay approach. In losing the dedicated space, those who would like to
>> have that sort of stuff won't get to see it.
>> 
> 
> Changing the goalposts, eh? :-) If up/crossell is an issue, then we're on a
> different playing field (although still not one where I'd rule out removing
> the cart step to solve those issues).
> 
> 
>> 
>> 
>>> I'd be curious to see/hear what your checkout flow is going to look like.
>>> Multi-step? Single page? UI presentation? Etc. There's alllll sorts of
>>> debates and  back and forth on "the best checkout" that continues to rage
>> on
>>> (in a good way, of course :) ) but I understand client confidentiality.
>>> 
>> 
> 
> I don't think I'd be revealing too much when I report that we have been
> running a three-way test between very different checkout paths (a two-step,
> a three-step and a single step) solidly for the best part of two YEARS
> across about 10 points of sale, and in that time have run various tests
> within those tests on each main variant. There has been no clear winner yet,
> and most of the sub-tests barely move the needle. On the evidence I have
> from that, it would seem you could make customers place their orders with
> SQL queries and it would barely affect conversion. Could it be that once you
> are that far down, design becomes irrelevant? It's certainly the case that
> UI tests at the top of the funnel show variations in conversion and other
> metrics that are usually an order of magnitude more violent than anything we
> do down by the booking form. Mind you, we also invite people to place orders
> with a toll-free call (which tend to convert extremely highly) so that's
> worth considering :-)
> 
> Jonathan
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