[Sigia-l] Shopping Basket
Heather Johnson
Heather.Johnson at airtran.com
Mon Jan 17 09:29:59 EST 2011
Another consideration: is the modal layer accessible by physically challenged users or those using screen readers?
Best,
Heather Johnson
-----Original Message-----
From: sigia-l-bounces at asis.org [mailto:sigia-l-bounces at asis.org] On Behalf Of chris
Sent: Saturday, January 15, 2011 1:52 PM
To: SIG Information Architecture
Subject: Re: [Sigia-l] Shopping Basket
I tend to consider modal overlays as a nice usability embellishment, but I wouldn't rely upon them for critical information unless the application had be thoroughly tested on target browsers, platforms and devices. In particular, I would guess that it would impact purchases people might like to make on their handheld devices.
You might take a look at the analytics to compare mobile traffic to mobile conversions.
Also, A:B testing that would likely give you some good information as well.
hth
chris
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