[Sigia-l] Real World UI Design Failure

[darin sullivan]

On Sat, Jan 15, 2011 at 6:21 AM, Jonathan Baker-Bates
<jonathan at bakerbates.com> wrote:
>
> As an aside, I find it interesting that while UI design is usually fair game
> for multivariate testing, media sales usually aren't. I'd love to A/B test
> the pinned header with something other than a banner on that page so see if
> it then got noticed, or had some other effect, but the business won't hear
> of it. That said, we did an A/B test of Google Adsense turned on and off
> (elsewhere on the site), and turned them off as a result, so it's not all
> bad.
>
> Jonathan

Hi Jonathan... Are you referring to ad placement, or marketing tactics
in general, when you refer to media sales? If it's ad placement, then
there's usually a business agreement in place that carefully governs
its appearance throughout the site, in return for revenue. Of course,
test placement can be a part of that agreement, but expect your ad
sales folks to express concern ;)